Fixed service package

Brand Identity Foundation

A clear identity foundation for a new or early-stage business ready to look credible.

Typical timeline 3–5 weeks

The package

A defined outcome with clear boundaries.

A practical identity system designed to create recognition, consistency and confidence across the first essential touchpoints.

What is included

  • Primary logo system
  • Core color and typography direction
  • Essential usage guidance
  • Starter brand applications

Scope boundaries

  • Implementation or production work beyond the listed deliverables
  • Third-party fees, media spend and paid software
  • Additional rounds or scope added after approval

Need something different?

Build a custom engagement.

If the scope extends beyond this package, start a project and we will shape the right approach around the work.

Start a custom project