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Fixed service package

Google Ads Account Audit

A focused account review to uncover wasted spend, tracking gaps and the clearest optimisation priorities.

Typical timeline 5–7 working days

The package

A defined outcome with clear boundaries.

A structured review of your Google Ads account to identify wasted spend, tracking issues, campaign weaknesses, bidding problems, targeting gaps and opportunities to improve performance.

Includes campaign structure, keywords, search terms, bidding, budgets, conversion tracking, targeting, ad relevance and prioritised recommendations.

What is included

  • Account structure
  • Campaign configuration
  • Keywords
  • Search terms
  • Negative keywords
  • Match types
  • Targeting
  • Bidding
  • Budgets
  • Conversion tracking
  • Ad relevance
  • Landing-page alignment
  • Wasted spend
  • Priority optimisation recommendations

Scope boundaries

  • Implementation or production work beyond the listed deliverables
  • Third-party fees, media spend and paid software
  • Additional rounds or scope added after approval

Related disciplines

The expertise behind the package.

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