Product design · Development
Chinese Tutor
A dummy case study ready for your real project story, images and verified results.
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01
The challenge
Make the brand feel as ambitious as the work.
The existing experience communicated capability, but not a clear point of view. The challenge was to create one recognizable system that could stay coherent while giving the work room to move.


02
The approach
One system designed to keep moving.
We built a flexible system around a focused strategic idea, then applied it across identity, content, interaction and technology.
The outcome
A clearer signal in a noisy category.
+42%Qualified enquiries
2.3×Longer site visits
6Disciplines united
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